Over the past decade, B2B brands and agencies have widely adopted the practices of Modern Marketing, a digital, inbound, data- and analytics-driven paradigm that’s served us well. But now, as “modern” approaches become ubiquitous, we need to go even further. Explore the pillars of Post-Modern Marketing to see how.
Post-Modern Marketing is creatively thrilling while extremely useful and shareable. To break through, we must connect highly personalized experiences that draw customers in and have utility to engage, inspire and empower. It’s not about ‘selling’ alone – it’s abut creating exceptional experiences for our audiences.
Post-Modern Marketing is constant and constantly evolving. Campaigns don’t just end. Communications are always on. And marketers need the stamina and persistence to outpace change and complexity, as well as the adroit skills of an agile developer to iterate, innovate and evolve.
The Post-Modern buyer journey doesn’t follow a straight line. So, while communications must well-planned and well-structured, they must be fluid and integrated across all channels and devices – and meet customers wherever they roam with the information and experiences they crave.
Post-Modern Marketers need to inform and be fully engaged with colleagues across all business functions – from sales to IT to HR to, most critically, the C-Suite. And as the integration between departments continues to become closer, so too must the relationship between client and agency.
Powerful Post-Modern brands go to market armed with the optimal fusion of marketing technologies. There is no “out of the box” tech stack – no silver bullet combination. Brands need to intelligently and selectively choose the right tools and platforms to win the war for share of mind and wallet.
The magic of Post-Modern Marketing comes from being having and being able to break down complex data. As marketing technologies are increasingly driven by automated, predictive tools and artificial intelligence, we can conjure experiences that are more dynamic, personal and relevant.
The Post-Modern Marketing era is just beginning, and we’ve just begun to develop the content and tools to help marketers navigate this new phase. Register now to join the growing community interested in Post-Modern Marketing – with ongoing updates, interactive tools and resources, and upcoming experiences that you can be a part of.Register